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The tell-it-like-it-is guide to cleaning up in business,

even if you are at the end of your roll.

U.S. $24.95 Canada $29.95

"Never started a company before? Struggling with

little or no cash? Have no experience, no baseline to judge your progress against? Thank God! You've got a shot at making this work."

So says Mike Michalowicz, author of The Toilet Paper

Entrepreneur, a business book that is so uniquely

useful, so raw and entertaining, it reads like the brainchild

of Steve Jobs and Chris Rock.

multimillion-dollar companies

including Obsidian Launch, a company that partners

" entrepreneurs to grow their concepts

it really takes to spin your great idea into pure gold.

Whether you're just starting out or have been at this for years, Mike's "get real" approach to business

is a much-needed swift kick in the pants. In this book,

Increase revenue byas much as 600% usingthe visual

Identify, build, and exploit your super-strengths-and

attract key colleagues to do the rest-without giving

Use the Formula of Five to focus narrowly enough

to dominate a niche but widely enough to generate

Master the art of tacking, a fool-proof strategy for

Dramatically grow your profits using a method so simple and effective, you'll wonder why more businesses aren't doing it .yet.

Areyou readyto finally "get offthe pot," wipeawayyour

excuses,and clean up in business? Are you readyto join

the few, the proud, the Toilet Paper Entrepreneurs?

The tell-it-like-it-is guide to cleaning up in business,

even ifyou are at the end ofyour roll.

Copyright © 2008 by Michael J Michalowicz.

Published by Obsidian Launch, LLC; Boonton, NewJersey.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying,

recording, scanning, or otherwise, except as permitted under Section 107 or 108

of the 1976 United States Copyright Act, without the prior written permission of

the publisher, Obsidian Launch. Requests to publisher for permission should be

addressed to the Permissions Department, Obsidian Launch, 239 Myrtle Avenue,

Boonton, NJ 07005,or by email at permissions@obsidianlaunch.com.

Limit of Liability/Disclaimer of Warranty: This book contains the opinions and

It is sold withthe understanding thatneither the author northe

publisher, through the publication of this book, is engaged in rendering financial,

legal, consulting, investment or other professional advice or services. If the reader requires such advice orservices, a competent professional should beconsulted. The

strategies outlined in this bookmaynotbesuitable for every individual, and are not

guaranteed or warranted to produce any particular results. No warranty is made

with respect to the accuracy or completeness of the information contained herein.

Both the author and the publisher specifically disclaim any responsibility for any

liability, loss, or risk, personal or otherwise, which is incurred as a consequence,

directly orindirectly, oftheuse and application of any of thecontents of this book.

For information on discounts for bulk purchases, please contact Obsidian Launch

at books@obsidianlaunch.com.

Library of Congress Cataloging-in-Publication Data is available.

ISBN-13: 978-0-9818082-0-8

CoverDesign by: Kristina Arellano

Book Design by:JustYourType.biz

Manufactured in the United States of America

Krista, Tyler, Adayla, & JakeMichalowicz - Thanks for supporting me unequivocally and

letting me sleep in after the all-nighters on this project.

Success is never the resultof one-person endeavors.

Never. It takesa team. Thank you team.

Thankyou from the bottomof my heart.

Patty Zanelli, Anjanette Harper, Mini Sankara, Matt Maher,

ScottBradley, Stephanie Cavataro, Howard Hirsch, Lauren

Lombardo, Sean Moriarty, Lisa Mason, Mike Maddock, Zach

Smith, and everyone who helped in making this book great—

thank youfor taking the stones andmaking a sculpture.

It will never cease to amaze me how much a small, focused,

relentless, passionate group of people can accomplish.

Everyone — Weredonefor now, until the masses beg for another book!

(If you areone of the masses,

please feel free to beg for another book.)

CHAPTER 2 - A LITTLE PEACE AND QUIET (IN YOUR MIND)

CHAPTER 3 - THE FIRE IN YOUR BELLY

HowTo Drive Dangerously Fast, Safely

Your Area of Innovation - Quality, Price or,Convenience

Who's Your Ideal Customer?

You Are Really, Really Good At Very, Very Little

IT'S ALL ABOUT REGULARITY